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Mobile Targeted Campaigns and Keyword Length

| ‎09-03-2012 02:33 AM
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Hi all,

 

I watched a Google mobile webinar a while ago which suggested that search queries tend to be shorter when made from mobile devices. However, recently someone told to me that this is just a myth.

 

Can anyone shed any light on this? I'm interested in seeing the stats/research.

 

Thanks,

Louise

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Re: Mobile Targeted Campaigns and Keyword Length

Reply to Louise
| ‎09-03-2012 02:46 AM

Hi Louise;

 

In my view, it's not;

Think of that rationally: It's much harder to type on a 4.3" mobile touch screen than on a full 101 keyboard...The conclusion: people tend to "telegraph" their messages and queries when using mobile devices.

 

-Moshe

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Re: Mobile Targeted Campaigns and Keyword Length

Reply to Louise
| ‎09-03-2012 02:47 AM

Hello Louise,

 

I haven't been able to find statistics but there are plenty of articles out there discussing that mobile users will limit their searches to 1 or 2 words. It makes sense to me though as more effort is required to type on a mobile devices and searches are therefore likely to be shortened. 

 

It might be a myth for users with a keyboard device but if you were to consider mobile users as a whole I would predict it's a legitimate statement. It would still be interesting to see some data though.

 

Regards,

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Re: Mobile Targeted Campaigns and Keyword Length

Reply to ScottyD
| ‎09-03-2012 03:02 AM
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Hi Scotty,

 

If you could, it would be great if you could kindly link me to any articles that discuss length of mobile queries. Struggling to find any.

 

It was actually a Google rep that suggested to me that desktop and mobile searches have similar keyword lenghts, but she was unable to provide a reference. That's what I'm trying to find!

 

Best,

Louise

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Re: Mobile Targeted Campaigns and Keyword Length

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Reply to Louise
| ‎09-03-2012 03:11 AM
Last edited 09-03-2012 03:16 AM by MosheTLV

Louise;

Here you are : a full academic research, straight from "Google research" ;

Look at paragraph 4.1.1 - "Query Length"

 

-Moshe;

 

PS: Read the full text analysing the data !!! Dont just look at the data

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Re: Mobile Targeted Campaigns and Keyword Length

Reply to Louise
| ‎09-03-2012 03:12 AM

Here you go Louise:

 

http://insights.marinsoftware.com/tag/mobile-advertising/

 

"The mobile customer is unique. When building a mobile keyword set, remember, mobile screens are small. Therefore, mobile search queries tend to be shorter than desktop queries, typically one to three words."

 

http://www.smallbusinesscomputing.com/emarketing/top-5-facts-to-know-about-mobile-seo.html

 

"However, it's worth noting that because typing a search query on a smartphone or tablet is more cumbersome, mobile search queries are typically shorter than desktop search strings. If you're hoping to attract more mobile customers, optimize your Web content using a phrase with just two keywords when possible."

 

http://localseo.org/tips-for-capturing-the-growing-mobile-search-market

 

"Keep in mind that mobile users are limited significantly by the size of their device. Mobile searches are usually limited to 1 or 2 words max which means you should use shorter keywords and keyword phrases to capture these users."

 

Let me know if you want linking to more!

 

Kind regards,

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Re: Mobile Targeted Campaigns and Keyword Length

Reply to ScottyD
| ‎09-03-2012 03:16 AM
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Thanks to both of you - that's great stuff!

 

Many thanks,

Louise

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