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Kim_Clink

Measure Results with AdWords Conversion Tracking

by Top Contributor Kim_Clink Top Contributor ‎13-08-2012 06:51 PM - edited ‎13-08-2012 07:04 PM (1,707 Views)

Summary


Conversion tracking allows AdWords advertisers to track specific actions or 'Conversions' on their websites that resulted from AdWords traffic.  These conversions can be sales, signups, page views or other actions that you want to track.  Tracking works through piece of code that is placed on a confirmation page on your website.  A confirmation page would be the page that appears after a desired action has taken place.  The code placed on this page is recognized and the conversion is recorded in the AdWords User Interface.

 

This inforation is so helpful becuase webs leads are reprted in the AdWords User Interfeace right down to the keyword level giving you plenty of visibility into what is working and what is not so you can better optimize your account.

 

Why Use AdWords Conversion Tracking?



So you can track your return on investment or track actions so you can better analyze performance.  With each click costing money you should do everything you can to track any sales/signups/leads to analyze your return on investment.  Take this conversion data and formulate cost per lead, cost per sale, cost per signup date and evaluate your AdWords Return in Investment.


When to use Conversion Tracking



Any chance you have.  If you make sale or encourage visitor to contact you via your website then these conversion should absolutely be tracked.  When tracked, these conversions will appear in your adwords user interface filtering down from Campaign to the Keyword level.  This conversion data is extremely important because it allows advertisers to get a better handle on what is working and what is not, as well as understand your AdWords cost per conversion.  

 

AdWords Conversion Tracking Reporting for Keywords

 

Conversion Tracking can be customized to fit your particular needs. The screenshot below given an example of the process you will be guided through.

 

AdWords Conversion Tracking Setup

 

Once this process is complete you will be presented with the code and instruction on where to place it on your confirmation page.   If you do not do your own website editing then use the interface to create the code and email it directly to your web designer.  


 

Tips on using Conversion Tracking


 

 

  • Once Conversion Tracking setup is complete run a test conversion.  You will need to click one of your live ads and complete the action you want to track, select an inexpensive keyword for this test.  You can verify that your conversion tracking is working by checking the Tools & Analysis > Conversions section of your account.  I have found that the first test conversion can take up to 24 hours to be verified, so be patient.  Once that first conversion is tracked data will update regularly.  


Learn more



 

Contributed by: +Kim Clinkunbroomer

 

Kim_Clink Top Contributor Written By: Kim Clinkunbroomer

Executive Vice President of Paid Search at Philly Marketing Labs. AdWords Top Contributor Alumni Google Certified Partner Contact: kim@phillymarketinglabs.com 847-361-3057 http://www.phillymarketinglabs.com

Comments
by Gloria Tumilara Kamau(anon) on ‎10-11-2012 11:42 PM

I'd like to study and understand more about adwords, and what makes something tick in the eyes of millions of people watching youtube around the world.  And that is because they will only spend their time on something amazing.


Kim_Clink wrote:

Summary


Conversion tracking allows AdWords advertisers to track specific actions or 'Conversions' on their websites that resulted from AdWords traffic.  These conversions can be sales, signups, page views or other actions that you want to track.  Tracking works through piece of code that is placed on a confirmation page on your website.  A confirmation page would be the page that appears after a desired action has taken place.  The code placed on this page is recognized and the conversion is recorded in the AdWords User Interface.

 

This inforation is so helpful becuase webs leads are reprted in the AdWords User Interfeace right down to the keyword level giving you plenty of visibility into what is working and what is not so you can better optimize your account.

 

Why Use AdWords Conversion Tracking?



So you can track your return on investment or track actions so you can better analyze performance.  With each click costing money you should do everything you can to track any sales/signups/leads to analyze your return on investment.  Take this conversion data and formulate cost per lead, cost per sale, cost per signup date and evaluate your AdWords Return in Investment.


When to use Conversion Tracking



Any chance you have.  If you make sale or encourage visitor to contact you via your website then these conversion should absolutely be tracked.  When tracked, these conversions will appear in your adwords user interface filtering down from Campaign to the Keyword level.  This conversion data is extremely important because it allows advertisers to get a better handle on what is working and what is not, as well as understand your AdWords cost per conversion.  

 

AdWords Conversion Tracking Reporting for Keywords

 

Conversion Tracking can be customized to fit your particular needs. The screenshot below given an example of the process you will be guided through.

 

AdWords Conversion Tracking Setup

 

Once this process is complete you will be presented with the code and instruction on where to place it on your confirmation page.   If you do not do your own website editing then use the interface to create the code and email it directly to your web designer.  


 

Tips on using Conversion Tracking


 

 

  • Once Conversion Tracking setup is complete run a test conversion.  You will need to click one of your live ads and complete the action you want to track, select an inexpensive keyword for this test.  You can verify that your conversion tracking is working by checking the Tools & Analysis > Conversions section of your account.  I have found that the first test conversion can take up to 24 hours to be verified, so be patient.  Once that first conversion is tracked data will update regularly.  


Learn more



 

Contributed by: +Kim Clinkunbroomer

 



Kim_Clink wrote:

Summary


Conversion tracking allows AdWords advertisers to track specific actions or 'Conversions' on their websites that resulted from AdWords traffic.  These conversions can be sales, signups, page views or other actions that you want to track.  Tracking works through piece of code that is placed on a confirmation page on your website.  A confirmation page would be the page that appears after a desired action has taken place.  The code placed on this page is recognized and the conversion is recorded in the AdWords User Interface.

 

This inforation is so helpful becuase webs leads are reprted in the AdWords User Interfeace right down to the keyword level giving you plenty of visibility into what is working and what is not so you can better optimize your account.

 

Why Use AdWords Conversion Tracking?



So you can track your return on investment or track actions so you can better analyze performance.  With each click costing money you should do everything you can to track any sales/signups/leads to analyze your return on investment.  Take this conversion data and formulate cost per lead, cost per sale, cost per signup date and evaluate your AdWords Return in Investment.


When to use Conversion Tracking



Any chance you have.  If you make sale or encourage visitor to contact you via your website then these conversion should absolutely be tracked.  When tracked, these conversions will appear in your adwords user interface filtering down from Campaign to the Keyword level.  This conversion data is extremely important because it allows advertisers to get a better handle on what is working and what is not, as well as understand your AdWords cost per conversion.  

 

AdWords Conversion Tracking Reporting for Keywords

 

Conversion Tracking can be customized to fit your particular needs. The screenshot below given an example of the process you will be guided through.

 

AdWords Conversion Tracking Setup

 

Once this process is complete you will be presented with the code and instruction on where to place it on your confirmation page.   If you do not do your own website editing then use the interface to create the code and email it directly to your web designer.  


 

Tips on using Conversion Tracking


 

 

  • Once Conversion Tracking setup is complete run a test conversion.  You will need to click one of your live ads and complete the action you want to track, select an inexpensive keyword for this test.  You can verify that your conversion tracking is working by checking the Tools & Analysis > Conversions section of your account.  I have found that the first test conversion can take up to 24 hours to be verified, so be patient.  Once that first conversion is tracked data will update regularly.  


Learn more



 

Contributed by: +Kim Clinkunbroomer

 




by Gloria Tumilara Kamau(anon) on ‎10-11-2012 11:46 PM

I want to understand more about ad words and what makes a product tick to people around the world.  They won't give you their attention unless your work is amazing.

by bostonteaparty on ‎13-12-2012 03:25 PM

im surprised the only way to test your conversion is setup correctly is to actually click on of your own ads - sounds like a nice way for google to make some extra money!

by Level 1 Fernando G on ‎07-11-2013 06:24 PM

Good day: my issue comes not from a website but an iOS App. I have installed a conversion tracking in the iOS app, tested from a couple of devices, the result in the device showed that the ping was right. Now its been a week and still nothing happens, the app is already in the AppStore. I've been searching every where in google but everything talks about tracking websites. Could you help me with that... Thanks

 

 

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