Welcome to the Official AdWords Community

Showing results for 
Search instead for 
Do you mean 

AdWords Community guidelines

The AdWords Community is an unmoderated public forum. We're a unique community with specific needs, so we've created a few ground rules and best practices to make this the best place it can be.

Community Etiquette

Search for the answer before you ask

Google loves search, and we want our users to love it too. If everyone uses the great big search box at the top of the page, we can avoid the repeat questions that were already asked and in many cases answered.

Respect other users and Google employees

This is a community of users helping each other with AdWords, and we'd like to keep things fun, friendly, and Googley. Treat the Community and other users as you would like to be treated.

Be careful when posting personal information

Never share your email address, password, credit card details, AdWords ID numbers, (with or without passwords), or any other personal information in the community. Keep in mind that posted content can – and generally will – be indexed by search engines. We like you, and we want to ensure your safety, security, and privacy. As this isn’t a fully moderated Community, individual users are responsible for keeping their own personal details safe. You can edit your posts if you accidentally included your personal details by clicking on the ‘Options’ menu next to your post.

Stay Safe

Keep your eyes open when you accept direct help outside of the Community from another user. Make sure you know this person is AdWords qualified and consider how much access you are willing to grant them to your account and/or computer (if any).

Post questions related to AdWords

This community serves AdWords English-speaking users. When you post about other products or in other languages, we might not be able to help. Don't get upset, we'll try our best to point you in the right direction.

Enjoy and learn

We've built this great community for you to explore and learn. Treat it that way and become an even more successful AdWords advertiser.

Detailed posting guidelines

This community is a diverse group of users who share a strong common interest that will naturally build a safe and productive community, without the need for formal moderation. However, Google representatives are present in the forum to post with clarifications and additional information as needed, remove spam, and uphold these posting guidelines.

Avoid self-promotion

This user-to-user community is not intended as a place for members to solicit business by promoting their products or services, even if they are AdWords-related. (Your profile is your dedicated space to include any information you wish to share with others, so feel free to use it.) Please don’t create posts that solicit business or use a signature as a means of promoting your business.

Post a question once and in the most appropriate category

Please only post your question once and in the most appropriate section of the Community. For instance, if your question is about conversion tracking, you should select "Measure Results" as an appropriate discussion category.

Keep it family-safe

First ask yourself: Would I use these words in front of a child? If the answer is no, then it definitely doesn't belong in the post.

It’s nice to be important, but it’s important to be nice.

While we all get annoyed from time to time and can feel frustrated with our situations, this doesn’t mean that a user in the Community can threaten, harass, or bully other users or Google employees in any way. If someone threatens/bullies you or is behaving inappropriately please report it.

No cheating!

Please don’t post exam questions from the Google Certified Partners program or ask other users to answer these questions for you - that’s cheating! It’s also against our Terms of Service and may result in your not being able to take the Google Certified Partner exams in the future. Please also do not post questions from external companies’ AdWords exam programs.

Respect copyright and other relevant laws

Respect copyright and other applicable laws by not linking or posting materials that you do not have proper authorization to share. Also remember to cite your sources if you’re going to use stats, quote other publications, or are making particular claims about an issue.

Who’s who?

Feel free to be as creative as you like with your username, but please do not use the term ‘Google’ or any other Google product terms (like AdWords or AdSense) in your username. If you use any other company’s trademarked terms please make sure you have their permission to do so. Inappropriate/offensive usernames, email addresses, or URLs in usernames are also not allowed. Be transparent about who you are and if you have any vested interests in anything that you’re discussing or advising, make it clear in your post. Please also do not create multiple accounts for use in the Community.

Eyes on the Prize

Don’t jump on an existing thread to start a conversation about a different topic or divert a thread for your own purposes - create a new thread of your own topic instead.

Free Speech

Free speech is important. However, it’s also important to support any claims you make on the Community about other businesses up front with verification from independent 3rd party sources if at all possible.


Let's all make ourselves responsible for keeping the community spam-free.

Spam includes, but isn't limited to:

  • Any promotional, commercial, or adult content

  • Multiple instances of the same post

  • Posts which are overly self promotional in their text and/or signature

  • Transmission of malware, viruses, or anything that may disrupt service or harm others

  • Any other post that violates one of the ground rules above

  • Posts that are inaccurate, obscene, defamatory, discriminatory, bigoted, threatening, or otherwise objectionable

If you notice spam or anything suspicious/unusual, even if you think it may be a technical issue, please report it to us. You can do so by clicking Options in the right top corner of each post and select Report Abuse.

Posting tips

Think of a good title

Users will see the title in the recent content, and if your title is interesting, you might get your question answered pretty quickly. This will also help people searching on a similar topics in the future and help other users find the info they need.

Provide good background

Many times users may ask questions that aren't clear. Think twice before you post. Community Managers and other users on the Community don’t have access to your AdWords account, so provide any background information that could be useful. Help us to help you.

Spelling and grammar

Try your best. We all make mistakes, but don't expect that other users will spend more time reading your question than it took you to post it. We also have spellcheck now, based on your feedback, so please use it to put your post in tip-top condition.

Be wise with quoting

If you need to quote, use only as little as needed. It's distracting and difficult to read. Instead, use bullet points or numbers to organize your answer.

Hold the anger

We all get upset from time to time. However, it's better to think twice before posting. Please don't use ALL CAPITALS, it's the same as shouting. Try to keep it down if you want to get an answer. As much as the Community might want to help there might be some instances when we can’t help any further with a particular situation. This (usually!) isn’t the fault of anyone on the Community, so please don’t take your frustration out on them.

For any other guidelines, situations, or queries not covered here please refer to the Terms of Service to which each user agrees upon his/her registration in the Community.

We reserve the right to revise these rules at any point in our efforts to keep the community clean, user-friendly, and safe.

Online now 372 users